EL FUNCIONAMIENTO DE LAS ORGANIZACIONES DE MARKETING DE DESTINOS REGIONALES. EL CASO DE LA ORGANIZACIÓN REGIONAL DE TURISMO «ABRUZZO PROMOZIONE TURISMO» (ITALIA)
EL FUNCIONAMIENTO DE LAS ORGANIZACIONES DE MARKETING DE DESTINOS REGIONALES. EL CASO DE LA ORGANIZACIÓN REGIONAL DE TURISMO «ABRUZZO PROMOZIONE TURISMO» (ITALIA)
Fonte: Cuadernos de Turismo; No. 19 (2007): Enero - Junio
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Resumo: This research aims to analyze tourism regional organizations, focusing on «Abruzzo Promozione Turismo», the DMO of Abruzzo region (Italy), as the Italian legislation has just changed adding more competences to these organizations. This study outstands those functions assumed by this organization as its main actions established in two different directions: destination promotion (external and inner) and development of local resources. Moreover, the mechanism and functions of Abruzzo Promozione Turismo are analysed revealing control indexes used by this organization (current and future) and the process of evaluation and feed back. The analysis concludes with the main set of actions and indexes provided by this DMO to transform the region in a unique and specific tourism destination with a high quality of services. Some key factors for a successful networking regional tourism organization commented by experts are stressed. Finally, this work aims to be a comparative model for other regional organizations, and a mean to explain differences between Italian regional tourism organizations.
