Fonte: Cuadernos de Turismo; No. 19 (2007): Enero - Junio
Palavras-chave:
Resumo: Hotels more and more need information for their correct management and to maximize their performance or firm success. In this study several key strategic variables are analyzed, which impact directly on hotel performance. These variables are size, chain affiliation and hotel category. In this research work, using the theory of the strategic groups, the 3-to-5-star Spanish hotels are grouped based on each one of these key variables with the aim to determine whether these variables impact significantly on hotel performance and in what sense. The results show that greater size and greater category greater is the performance achieved by hotels. Additionally, chain-affiliated hotels achieve greater levels of performance than the independent ones. Therefore, important managerial implications are deduced from this research.
