Fonte: Cuadernos de Turismo; No. 17 (2006): Enero - Junio; 189-200
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Resumo: The tourist image in a country is a key factor in its election as a destiny. To know it is of vital importance since she allows to define her competitive position and to settle down the strategies of marketing for her commercialization in the international tourist market. Under this perspective it was tried to know the image of 6 Latin American countries (Mexico, Cuba, Venezuela, Dominican Republic, Brazil and Central America) using for it a descriptive study. The information took shelter of a sample of 1.000 people in the city of Madrid, making use of the semantic differential to value the attributes and it was obtained as result of general form that the Latin American countries are considered by the Spanish market like friends, glad, hospitables, with sun, good climate among others, but also they were perceived, uncertain, little developed, with political instability and poor.
