Fonte: Cuadernos de Turismo; No. 17 (2006): Enero - Junio; 127-146
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Resumo: Slogans are commonly used in advertising and tourism promotion. Nevertheless the slogans has been little attention in the academic tourism literature. A content analysis research of 403 slogan was used to examine how the slogans are used by different tourism agents in Spain. The results show that the slogans characteristic are significantly associated with the different tourism agents. The study underlines that more research is required into the role of slogans from both the supply and demand perspectives.
