Fonte: Cuadernos de Turismo; No. 15 (2005): Enero - Junio; 135-148
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Resumo: In the present paper we try to determine, on the one hand, the existence of significative diferences in the reputation stock betwen the hotel firms situated in the six Spanish regions. On the other hand, we examine the influence of the category of the hotel (measured by the number of stars) as well as the type of the hotel (city or holiday) in the reputation level. The reputation measurement is carry out from the opinions of the competition hotels managers in the dimensions service quality, innovation capacity, financial and economic solidity and social and environmental responsibility.
