Fonte: Cuadernos de Turismo; No. 15 (2005): Enero - Junio; 27-44
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Resumo: The continuous quantitative growth of tourism has been accompanied in the last decades by profound qualitative changes. This new scenario makes us rethink periodically our offer, in order to give an adequate respond to the new demands of the tourists. It is obvious that these changes in the consumer behaviour also force us to design new strategies. The traditional model based on product development has been substituted by a more complex marketplace, which leads us to considerate tourist destination as a whole. This report analyses how these changes are taking place and how the methodologies and planning processes should evolve. The aim of this paper is to help complex sustainable tourism destinations in their planning and development task, so that they can better find their market niches and compete against sound and competitive tourist products.
