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OCIO Y TURISMO EN LA REGIÓN DE MURCIA. ALTERNATIVAS PARA SU DIVERSIFICACIÓN
 
     
     
     OCIO Y TURISMO EN LA REGIÓN DE MURCIA. ALTERNATIVAS PARA SU DIVERSIFICACIÓN


Autor(es):
Millán Escriche, Mercedes


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 14 (2004): Julio - Diciembre; 113-178

Palavras-chave:


Resumo:      The Region of Murcia has been known, over decades, almost exclusively as a tourist destination of sun and beach, but at the present the promotional image that the autonomous community tries to convey does not have anything to do with the specialization of such tourist product. Under the same brand, it is collected the diversification, because for this propose a great deal of work is being realized and Tourist improvement schemes and Big tourist projects hare been started with a view to fostering the existence of a varied offer, as much in its geographical localization, as in the characteristics of the tourist products. Today it is more rigorous to speak of Region of Tourist Murcia for the different available alternative for the demand.      In this work we intend to show a selection of these products, their features and the potentialities that the Region offers for its most suitable development.