Fonte: Cuadernos de Turismo; No. 9 (2002): Enero - Junio; 85-102
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Resumo: This work has for objective to analyze the existent territorial relationships in the zonal tourist marks of the Country Valenciano. Will interest to see how the geography is the great one supplying of the basic components of to tourist mark, so the logos and elements of this coincides with the most significant tourist territorial resources in that.
They will be studied the marries of the tourist marks especially «Costa Azahar», «Mediterrània » and «Valencia, terra y mar». In them they will also be analyzed their origins, tourist strategies and of marketing and their administration vicissitudes.
Important aspects will be also the convenience or not of the presence of the global marks in the promotion and the important weight that the politics has played along the history of the marks tourist valencianas.
For last it is contributed, to different scale, to relationship of the main ones base-line of the marks tourist valencianas and Spanish.
