Fonte: Cuadernos de Turismo; No. 22 (2008): Julio - Diciembre; 79-99
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Resumo: The organized tourist group, whether driven by travel agencies or other entities, constitutes a basic formula of cultural tourism. However, this is a kind of travel rather little known, whose traits are subsumed within the general characteristics of the visitor who comes to cultural resources and destinations. This article presents the methodology and partial results of a study on visitor to the Archaeological Site of Medina Azahara / Madinat al-Zahra (Cordova), in particular matters relating to this type of tourist travel (dynamics, composition, timing, etc.). Based on the experience gained in this and other projects, proposes a new way of structuring content relating to the organizational form of travel in order to be used in local market studies.
