Fonte: Cuadernos de Turismo; No. 24 (2009): Julio - Diciembre; 65-89
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Resumo: The Tourism sector is becoming one of the driving forces of the Galician and the Compostelan economy. During the latest years there have been developed new and successful tourist policies aimed at diversifing the tourist offer of the city of Santiago and at renewing its image. Nowadays, Santiago de Compostela is no longer only a religious and a pilgrimage destination and the tourist presence is becoming always more international; moreover, the reasons for visiting are being diversified. In order to verify the success of these policies abroad, the present article takes into consideration the image that the city of Santiago reflects towards the Italian market (one of the most important ones nowadays) through a field research consisting in enquiries and interviews directed to the Italian tourists in Santiago.
