Fonte: Cuadernos de Turismo; No. 24 (2009): Julio - Diciembre; 193-206
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Resumo: The aim of this paper is to highligh the relevance of enterprising capacities in promoting local development and territorial dynamisn. With this purpose, an agrotourist product is analysed: this is the case of Finca-Hacienda Los Granadicos, a farm placed in the northeastern area of the region of Murcia. Los Granadicos is a good example of responsible business management, whose main resources are based on the culture of the area, thus involving the local population and mininimizing the environmental impact.
