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The international growth of spanish holiday hotel companies chains from a global perspective: a case study
 
     
     The international growth of spanish holiday hotel companies chains from a global perspective: a case study
     Crecimiento internacional de cadenas hoteleras vacacionales españolas desde una perspectiva global: un estudio de casos


Autor(es):
Fuster García, Begoña
Lillo Bañuls, Adelaida
Martínez Mora, Carmen
Ramón Rodríguez, Ana


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 25 (2010): Enero - Junio; 69-97

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Resumo: The growth and expansion of hotel companies has led to concentrate on the internationalization of their activities, developing strategies of FDI in different countries. This paper presents the main results of a study of six cases of Spanish holiday tourist groups involved in the internationalization process, selected for their relevance and strategies of behaviour.