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Senior tourism as an emergent market segment
 
     
     Senior tourism as an emergent market segment
     El turismo senior como segmento de mercado emergente


Autor(es):
Alén González, María Elisa
Domínguez Vila, Trinidad
Fraíz García, Adriana


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 26 (2010): Julio - Diciembre; 9-24

Palavras-chave:


Resumo: This paper will focus on senior tourism, which has not been still very important in tourism market. By the moment literature is very poor about this new form of tourism and reveals a lack of conceptual consensus, so it is needed to clarify this term. It is also necessary to study in depth motivations, behavior, and information sources to reach a satisfactory and quality offer adjusted to their needs.