Fonte: Cuadernos de Turismo; No. 27 (2011): Enero - Junio; 743-758
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Resumo: The Region of Murcia has managed to consolidate a rural/interior tourism product which has grown quantitatively, on quality parameters, appearing as an economic function to consider. However, in a complex socioeconomic context as we have nowadays, there is a need to call for ways to increase the competitiveness, sustainability and excellence in destinations and products, and endorse that innovation is a key factor to achieve these objectives. For this, the aim of this paper is making an estimation, looking forward to know the degree of innovation applied to this type of accommodation, through the opinions gathered among an important group of proprietors of rural houses of the regional space, an necessary information for its application to a suitable sectorial arrangement.
