Fonte: Cuadernos de Turismo; No. 28 (2011): Julio - Diciembre; 191-214
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Resumo: Showiness, abundance and taste for ephemeral things is the motto for Valencian charac- ter, in a region where easy and overflowing creativity conjugates with a genuine vulgarity of the senses. Valencia itself has always appeared as a traditional and natural shop window, but the exuberance of its ancient horta, goes silent now before new thematic cities, barely connected with the territory, like the «Ciudad de las Artes y las Ciencias».Valencian people may identify themselves with neither brands directed towards the «sun and beach» product, nor with airport codes (VLC) nor with slogans of a territory that, after mortgaging soil, resources and traditions, still continues «giving you everything», as the tourist slogan says. Let’s take a look over its brands and comparatives advantages throughout the time.
