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Management target strategies image in Fuerteventura. Brochures to the intercom
 
     
     Management target strategies image in Fuerteventura. Brochures to the intercom
     Estrategias de gestión de imagen de destino en Fuerteventura. De los folletos a la intercomunicación


Autor(es):
Rodríguez Darias, Alberto Jonay
Díaz Rodríguez, Pablo
Santana Talavera, Agustín


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 30 (2012): Julio - Diciembre; 219-239

Palavras-chave:


Resumo: Processes involving the projection of images on a destination are an essential factor in the dynamics of meaning environments. This paper analyzes the processes of selection, design and lay-out of such images in the context of the island of Fuerteventura (Canary Islands, Spain) from its projection in brochures and websites and their correspondence with those derived from Web 2.0 interactivity.