Fonte: Cuadernos de Turismo; No. 31 (2013): Enero - Junio; 263-288
Palavras-chave:
Resumo: It is commonly held view that World Heritage Site recognition is an important factor in attracting tourists but data available are insufficient to draw definitive conclusions. This paper analyses the use of World Heritage Site in information-communication about three places located in Madrid Regional Area. The paper also reports on a survey concerning the tourists’ perception about the relationship between Word Heritage Site and how this denomination can influence in tourists decisions to visit those places.
