Fonte: Cuadernos de Turismo; No. 32 (2013): Julio - Diciembre; 259-279
Palavras-chave:
Resumo: This research analyzes the tourist profile, his attitude towards marketing, behavioral intentions and motives or reasons to consume film tourism. Using a sample of 484 interviews, the research proves the existence of a positive attitude towards the product and an interest in the promotional activities of the destinations through feature films. It also shows the existence of a number of reasons that should be known to adapt effectively to the needs of potential consumers and to increase their satisfaction.
