Cultural variables, as strengths and weaknesses, in the competitiveness diagnosis of tourism destinations: the case of Tenerife’s tourism zones
Cultural variables, as strengths and weaknesses, in the competitiveness diagnosis of tourism destinations: the case of Tenerife’s tourism zones
Las variables culturales, como fortalezas y debilidades, en el diagnóstico competitivo de los destinos turísticos. El caso de las zonas turísticas de Tenerife
Fonte: Cuadernos de Turismo; No. 33 (2014): Enero - Junio; 251-270
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Resumo: The measurement of the construct «Competitiveness of the Tourist Areas of Tenerife» by Rasch Measurement Theory permit determine both the competitive position of the tourist areas and the relative availability of factors of competitiveness of the construct. From this information has been assessed the strengths and weaknesses of each tourist area, which has allowed us to propose a Benchmarking of Diagnostic, where specifically considered the relative importance of Cultural Resources in their approaches different competitive areas.
