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Repositioning for consolidated touristic destinations: The case of Los Cabos, Mexico
 
     
     Repositioning for consolidated touristic destinations: The case of Los Cabos, Mexico
     Reposicionamiento para destinos turísticos consolidados: el caso de los Cabos, México


Autor(es):
Montaño Armendáriz, Angélica
Pérez Concha, Juan Carlos
De La O Burrola, Verónica


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 33 (2014): Enero - Junio; 271-295

Palavras-chave:


Resumo: Los Cabos is an international destination, in its maturing phase, sustained with three advantages: localization, nature, and touristic infrastructure. In this document it is revised the concepts and studies related with the sun and beach destination; in its context it’s the problems, and it is outline the perspective of this activity. The application of the theory «Life cycle of the touristic destinations», as a descriptive-predictive model, helps to plan some proposals for a possible replanting of the model.