Fonte: Cuadernos de Turismo; No. 34 (2014): Julio - Diciembre; 189-211
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Resumo: The tourist routes take on distinct names: routes, circuits, paths, etc trying to enhance characteristics of its region, and to making it appealing to visitors. They are an effective tool that enables their users to know, appreciate and protect the elements that are present there. This work takes place in the town of Blanca (Murcia, Spain), located in the region of the Ricote Valley and which is spanned by the Segura River that includes interesting environmental, ethnographical, cultural and heritage values. There have been designed five tourist routes of low difficulty and basic plans of action have been drawn up for their strengths, threats, weaknesses and opportunities, together with their economic assessment. It deals with boosting the weak rural economy through the development of tourist activities, making known its resources, and promoting habits of conservation and protection.