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Spanish tourist supply chain: An analysis of the intermediation
 
     
     Spanish tourist supply chain: An analysis of the intermediation
     Cadena de suministro turística en España: un análisis de la intermediación


Autor(es):
Pérez Mesa, Juan Carlos
García Barranco, Mª Carmen
Galdeano Gómez, Emilio


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 34 (2014): Julio - Diciembre; 251-264

Palavras-chave:


Resumo: Supply chain management in tourism requires an analysis of all companies involved in the production, distribution and marketing of tourist products. In this sense, an input-output model is made to study the direct and indirect relationships among its members. The results show the need of balance between direct and intermediated sales, and how individual strategies may impair the benefits of the whole. Additionally, although the producers are the most important actors in terms of turnover, intermediaries are the key enterprises of the supply network considering jointly the effects of buy and sale.