Fonte: Cuadernos de Turismo; No. 34 (2014): Julio - Diciembre; 265-285
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Resumo: The market share is the most widely used indicator in the analysis of competitiveness in trade of goods and services. However, their use in tourism is subject to a widespread controversy, especially in those cases where goes together to the territorial analysis. This is because the goals of maximization of this variable by policy-makers, can lead to growth policies that jeopardize the economic and environmental sustainability of a resource-limited destinations. This paper discusses the use, validity and limitations of the market share as an indicator of competitiveness in tourism.
