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Regional analysis of tourism companies online in Spain
 
     
     Regional analysis of tourism companies online in Spain
     Análisis regional de las empresas turísticas on-line en España


Autor(es):
Villalba Trujillo, Raquel
Martínez Caro, Laura
Martínez María-Dolores, Soledad María


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 34 (2014): Julio - Diciembre; 335-349

Palavras-chave:


Resumo: Information online is one of most influential sources when choosing holiday destination. The development of Information and Communication Technologies (ICTs) has allowed the development of tools to facilitate the improvement of the tourism sector online. Therefore, the objective of this study is to analyze the content and services offered by several Spanish tourist sites, in order to check if the design of these exploits to the maximum resources provided by ICTs and are demands by the current tourists. Through a content analysis we has been studied 243 portals, proved that the commercialization, e-mail, telephone of contact, social networks and elements of consumer interaction. Main conclusion is that there are significant differences between Autonomous Communities as far as electronic business is concerned.