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Corporate social responsibility communication in the spanish hospitality sector
 
     
     Corporate social responsibility communication in the spanish hospitality sector
     Estado de la comunicación de responsabilidad social corporativa en el sector hotelero español


Autor(es):
Pérez, Andrea
Rodríguez del Bosque, Ignacio


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 36 (2015): Julio-Diciembre; 315-338

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Resumo: The aim of the authors in this paper is to analyse the online corporate social responsibility (CSR) communication of hospitality companies in Spain by applying a theoretical framework that integrates two major perspectives used in the study of CSR in the tourism industry: sustainable development and stakeholder theories. The findings show that the CSR information communicated in this sector is currently scattered through the reports and websites of the companies analysed. Thus, the authors identify several areas for improvement in the CSR management and communication in the hospitality sector.