Price-quality evaluation in the triangulation of satisfaction, recommendation, and loyalty of international travelers arriving by land to Baja California, Mexico
Price-quality evaluation in the triangulation of satisfaction, recommendation, and loyalty of international travelers arriving by land to Baja California, Mexico
La evaluación calidad-precio en la triangulación entre satisfacción, recomendación y lealtad del visitante internacional terrestre a Baja California, México
Fonte: Cuadernos de Turismo; No. 36 (2015): Julio-Diciembre; 367-387
Palavras-chave:
Resumo: The main objective of this paper is to examine the relevance of the price-quality assessment as an antecedent or subsequent event to tourist satisfaction, as well as their impact on visitor loyalty and the possibility to recommend the destination. It was done through two research models supported with data from land international visitors to Baja California, Mexico. At this destination, besides the importance of satisfaction for competitiveness, the positive perception of cost per satisfied visitor also allows to reconsider the price in favor of the offer. This research confirms the significance of price-quality in both models. In the first model, an exploratory purpose is best fulfilled having the price-quality assessment as an antecedent to satisfaction, while the second model seems to fit a predictive goal when the value is a consequence of satisfaction.
