Fonte: Cuadernos de Turismo; No. 44 (2019): Julio - Diciembre; 277-302
Palavras-chave:
Resumo: Wineries aim to sell, but the role of emotions on wine purchase intention is unclear. The objective of this study is to analyze the importance of positive, negative, and vigilant emotions on wine purchase intention. By analyzing survey results with 300 wine tourists, the influence of three stimuliare examined. These three stimuli are: one wine product, a visit to one winery, and a news report about the effects of wine. Results suggests that positive emotions have a greater influence on purchase intention than negative or vigilant emotions. Conclusions and implications are discussed.
