Fonte: Cuadernos de Turismo; No. 45 (2020): Enero - Junio; 411-426
Palavras-chave:
Resumo: This paper analyses the Cuban self-employed room lessor sector specialized in foreign tourism in the town of Playa, Havana City, as well as the effect on ratings issued by international customers. The data come from an entrepreneurial sample of 100 Cuban self-employed room lessors (SRL) and a non-probabilistic sampling of 184 international clients. The conclusions of the study show that these self-employed Cubans constitute a source of competition for State tourism facilities. Likewise, it should be mentioned that the entrepreneurial intention of these lessors comes from their self-perception as professionals and is not conditioned by socio-demographic or cultural elements.
