Fonte: El Periplo Sustentable; Núm. 39 (2020): Número Treinta y nueve; 359 - 386
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Resumo: Work life-balance is a need in modern societies where either women or men participate in the labor market. Companies have associated this need with Internal Marketing to promote job satisfaction and motivation. Using a qualitative methodology (in-depth interviews) we analyze the main Work-life balance strategies, considering gender approach, in Travel Agencies in Tijuana. Our findings suggest a feminization in the use of this kind of actions, as well as the emergence of informal strategies not fully considered as relevant Internal Marketing practices.
