Fonte: El Periplo Sustentable; Núm. 38 (2020): Número Treinta y ocho; 174 - 193
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Resumo: The study on tourism panorama 2030 by the World Tourism Organization states that the challenge for countries is to diversify their products and develop a more competitive tourism to attract the attention of international tourists. Taking into account the panorama described above, rural tourism due to its characteristics becomes a product with many advantages. The objective of the research is to analyze the aspects that may favor or hinder the development of rural tourism in the province of Holguin. The use of the DELPHI method is considered from a qualitative perspective. The importance of the study lies in promoting rural tourism with the creation of a competitive and sustainable destination and providing benefits to the actors involved according to the interests of the region with a view to 2030, with the proposal of necessary actions to guarantee its future. The research reveals that rural tourism in Holguin seeks new scenarios for its development and that in turn this requires better management.
