Fonte: Turismo y Sociedad; Vol 16 (2015): Enero-Junio; 67-84
Palavras-chave:
Resumo: Cultural tourism perceived not only as visits to sites and monuments, but also expanded to the knowledge of the lifestyle and traditions of local populations could be an important alternative for Cuba. This research aims to determine whether Cuba is appreciated as a cultural destination from the perspective of the Spanish market, as well as to identify which are its distinctive elements. The two components of the destination image: cognitive and affective are evaluated through a questionnaire applied to 400 Spaniards. The study reveals a preference for cultural tourism and pointed out: people, music, the historic center of Havana, and lifestyle as the distinctive elements of Cuba. These results contribute to a more effective promotion of tourism in the Spanish market, although the study should be expanded to other potential markets.
