Fonte: Turismo y Sociedad; Vol 20 (2017): Enero-Junio; 105-130
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Resumo: This article analyzes the current tourism situation presented by the region of Bahía de Banderas, which comprises two municipalities in the state of Jalisco and one from the state of Nayarit, Mexico. The objective was to observe its context to determine the possible scenario in the future of tourism in the region mentioned. The results indicate that no attempt had been made to a futuristic vision, since its natural and cultural resources have had improper handling. Such is the case of Puerto Vallarta, a destination considered mature that desperately needs a renovation if wants to continue positioned between the three main beach destinations in Mexico. The proposal consists in the creation of theme parks and the stroke of complementary routes taking advantage of the potential for other municipalities that make up the region, in order to develop diversified strategies and customized to solve some problems of tourism competitiveness.
