Fonte: Turismo y Sociedad; Vol 23 (2018): July-December; 199-211
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Resumo: The research results presented here are framed within a research project whose general objective is to formulate a strategic model of associativity that improves the competitiveness, the generation of value and the cooperation between the actors of the tourist sector in the Metropolitan Area of Bucaramanga (Colombia), a project within which it became necessary to assess the degree of competitiveness of the sector and whose results are presented in this article.
The article reports on the application exercise in a territory of the System of Competitiveness Indicators that the Ministry of Commerce, Industry and Tourism of Colombia (Mincit, 2008) designed for the tourism sector, a methodology that, while taking into account different approaches to the analysis of Competitiveness - that of Michel Porter (David, 2013), the model of Crouch and Ritchie (Ritchie, jrb, & Crouch, gi, 2003), the Global Competitiveness Index created by the World Economic Forum, Is mainly based on a regional measurement approach that seeks to quantify the various aspects that are directly or indirectly related to competitiveness. This approach allows the comparison between different territories and their strategic planning based on the results of the regional competitiveness analysis (Fairbanks, 1996).
The work then focuses on the application of a methodology already established and not on the design of variables and indicators of competitiveness. In this sense, the article seeks to highlight the process of application, in a specific destination, of the methodology of measurement of tourist competitiveness proposed by the Ministry of Commerce, Industry and Tourism of Colombia (Mincit, 2008) and not of the theoretical elucubration on Competitiveness and existing approaches for the analysis of this, allowing the result obtained here to be comparable with other destinations in the country, to support the initiative formulated by the Vice Ministry of Tourism and to contribute to the unification of sectoral information at the national level (Colombia).
The process interpreted the results obtained through instruments applied during 2016 to a group of tourism service providers (Bucaramanga Chamber of Commerce cc b, 2016) of the Metropolitan Area of Bucaramanga who were active in the National Tourist Registry and People directly related to the public and private management of the different areas covered by the indicators contained in the platforms of the system of competitiveness indicators of Mincit (Mincit, 2008).
Secondary sources were also used for the analysis of the different elements that compose the information corresponding to the competitiveness indicators.
