Fonte: Turismo y Sociedad; Vol 24 (2019): January-June; 101-128
Palavras-chave:
Resumo: Social tourism is defined as the set of relationships and phenomena that result from the participation of social strata who have low incomes with the intention to make touristic consumption. To know this type of tourism, it was necessary to identify what “low incomes” mean in the Mexican society. The general objective is to characterize the travel habits of people who are likely to travel and whose income is low, coming from the large cities of Mexico. The methodology used, first considered to identify the low income segment quantitatively and qualitatively. The income threshold that defines this group of people was estimated with a counterfactual analysis based on data from the National Household Income and Expense Survey 2012 (inegi , 2013). Subsequently, a qualitative study was conducted with focus groups that identified characteristics inherent to the low-income segment. Four profiles were determined through an anova analysis of the intention to travel and as a result of the focus groups. The second element of the methodology was to conduct a non-probabilistic sample to 1,584 people in Mexico City, Guadalajara and Monterrey, in order to know their travel habits. People were surveyed considering the range from 18 to 65 years old, with a monthly family income between7,122 and 11,446 mexican pesos, without a credit card. Within the travel habits were identified four profiles with elements such as: transportation, activities, financing, accommodation, main visited destinations, tourist services, average expenses, travel motivations, seasonality, shared experiences, obstacles, planning, beliefs, satisfaction and price sensitivity. It is concluded that people who make social tourism do an effort to travel and much of it is done through cooperation and with particular habits such as having little concrete information, traveling exclusively to rest, traveling to nearby places and spending around $84 dollars per day.
