Fonte: Turismo y Sociedad; Vol 28 (2021): Enero-Junio; 133-149
Palavras-chave:
Resumo: Internet became an environment where tourists and residents have taken an active role in creating value through social media. Therefore, this empirical, descriptive and exploratory study with a qualitative approach aims to identify consumer-to-consumer co-creation practices in tourism from user-generated content. Netnography was used as a method with the purpose of identifying co-creation processes from interactions among the users participating in three online communities in the social network Facebook: “Argentinos en Brasil”, “Argentinos en Maceio” and “Argentinos en Arraial”. For that purpose, observational techniques and interpretive analysis were applied. The results identified the existence of seven types of practices: conversing; advising; helping; relating; trading; conforming and acknowledging in the social level of the “communitas”, creating value outcomes from a public domain framed in autotelic and instrumental relationships.
