Resumo: Despite the inexistence of a formal plan, a series of underlying factors generated a project that hoped to hybridize tourism and landscape by safeguarding and protecting Lanzarote´s environment as well as adapting the region to this economic activity.So as to remain faithful to the Island´s nature, solutions were not adopted as isolated fragments but as part of a comprehensive system. This resulted in an outstanding model of human interaction with the environment while creating a different and competitive image within the tourism market.
