Resumo: The goal of this paper is to highlight those actions that can change the experience of the customer during their staying by the design in the guestroom. The research carried out chose hotels located in the United States and Europe in order to find out and compare strategies of each one.The research covered ten case studies, which were chosen by obtaining LEED certification. Once we obtained their design actions developed for getting indoor air quality, the research compared which of them were influential on the customer experiences during their stay by reviewing Tripadvisor reviews and pictures of costumers. The results show us how the LEED certified hotels have a relation between the design action of LEED and the costumer’s experience in rooms. In additions, the paper reveals a group of emotional codes in terms of comfort, relaxing and visual relations between built and natural environments.
