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Study of the motivation and satisfaction of the gastronomic touristic demand. Case Manta, Ecuador
 
     
     Study of the motivation and satisfaction of the gastronomic touristic demand. Case Manta, Ecuador
     Estudio de las motivaciones y satisfacción de la demanda turística en torno a la gastronomía. Caso Manta, Ecuador


Autor(es):
Carvache Franco, Mauricio
Carvache Franco, Wilmer
Villagómez Buele, Cesar
Molina Bravo, Grace
Arteaga Peñafiel, Marina


Periódico: ARA: Revista de Investigación en Turismo

Fonte: Ara: Journal of Tourism Research; Vol. 7 No. 1 (2017); 29-39

Palavras-chave:


Resumo: The study of motivations and satisfaction of the gastronomyallows to know better the visitor to adapt the offer ofa destination. The present study was conducted in situ in thecity of Manta in Ecuador, a destination that has a varied gastronomytypical of the coast region, where a questionnairewas taken using univariate and bivariate techniques served toobtain the results. The findings show that the main reasonsfor eating at a restaurant in Manta are “because I enjoy eatingat the beach,” “eating a typical dish” and “because I like seafood.” The most valued aspects of service were “the varietyof dishes “and “the service and courtesy of the employees“The average degree of satisfaction is high which confirmsthat gastronomy is an important attraction in this destinationwith international potential.