Resumo: This study aims to move forward a blockchain tourism research and add understanding regarding blockchain adoption in the tourism industry. Grounded theory method based literature review was applied as a research methodology. Based on the literature review, the authors developed a conceptual model of blockchain adoption in tourism by defining casual, context, intervening conditions that affect blockchain adoption and outlining the consequences of blockchain adoption on the tourism sector. This research will contribute to the blockchain adoption literature as well as will give answers to the industry practitioners on how this innovative technology can be adopted and whether it worth investments or not.
