Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 1 No. 1 (2008); 51-64
Palavras-chave:
Resumo: This work begins with a description of the theoretical framework used for the analysis and measurement of innovation in the services sectors in general, and tourism in particular. The available empirical evidence on the innovative activity of the Balearic Islands’ tourism industry and its capacity to transfer technologies and knowledge to other, less developed destinations is analysed, focusing on the results from two studies (Jacob et al., 2004; Jacob and Groizard, 2007). Basically, innovation is a very frequent phenomenon in the Balearic Islands’ tourism industry, and it is primarily technological, in the areas of information and communications technologies (ICT) and the environment. Moreover, innovation activities by multinational hotel chains (and those based in the Balearic Islands) in medium- and low-income countries have a great potential to promote domestic development.
