Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 1 No. 1 (2008); 87-101
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Resumo: This article addresses the subject of museums (local or regional) and their impact on a quality offer for cultural tourism, whereby potential visitors are attracted by services and products that are truly representative of the local culture, and may interact directly with the creators. In order to do so, the main strategy of museums consists of establishing a new relationship with the community, in order to get it involved as an ally and a partner in proposing a diversified offer that stands out for its singularity and authenticity. This makes it possible for those members of the community who have traditional knowledge to benefit, by responsibly using their own heritage resources to improve their quality of life, and for museums to obtain new revenue and revitalise their cultural offer. As a case study, we analyse the Museum of Popular Culture in Costa Rica.
