Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 4 No. 1 (2011); 161-179
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Resumo: This paper considers the creation of a commercialisable tourist product based on an industrial resource which may either be disused facilities or an active industry. It begins by considering the relatively recent nature of this phenomenon, including a brief description of industrial tourism and its related resources. The text then goes on to provide a series of guidelines aimed at turning this resource into an attractive tourism product suitable for commercialisation, providing several examples of successful initiatives. It also considers the advantages and disadvantages these products represent for companies (active or inactive) and the development of the locations in which they are situated. Finally, and within the context of commercialisation and the framework of new technologies, it considers the various forms of commercialisation for tourism products related to industrial tourism.
