Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 6 No. 1 (2013); 76-90
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Resumo: The change in culture and values, resulting in a measure of improving the quality of life in recent decades has generated the advent, in developed countries, the so-called Dream Society by Rolf Jensen. In this study the relationship and the application of Jensen's ideas to the tourist industry are investigated, noting that increases population segments looking for consuming tourist products that offer the possibility of new experiences in which they can develop their emotions. Moreover, the answers that faced with these challenges, provides the tourist market to try to attract these new customers is analyzed. Different profiles and tourist typologies that appear as a result of the progressive implementation of the Dream Society in tourism are also observed.
