Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 9 No. 1 (2015); 44-61
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Resumo: An exploratory study for academic tourism segment. The existence of international students is an increasingly evident situation in the Galician universities. Due to the competitiveness not only between destinations, but also between universities, it is necessary to understand what are the aspects that influence the student's choice. Moreover, knowing how we can influence the decision of that tourist is a vital point for competitiveness. This paper tries to define the international student mobility as a tourist segment, in addition to proposing variables that make up your image. The survey was conducted based on exploratory qualitative perspective. We identify a set of characteristics of the image formation process. Affective and cognitive aspects that are considered by the academic tourists and influence their destination choice behavior. We obtain these results using methods of collection as qualitative interviews and content analysis, respectively. Among the findings, we highlight the importance given to organic information registered by respondents, which can and should be considered by the stakeholder of a destination that works with this tourist segment.
