Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 10 No. 1 (2015); 43-58
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Resumo: Healthy city, tourist city. Spacialization of imaginaries and urban practices (Rosario, Argentina). The increasing process of touristification of the city and the weighting of the urban experience find in the healthy imaginary a resource of competitiveness. On one hand affects the construction of specific urban areas and on the other, induces to the promotion of certain practices and habits. The main objective of this article is to analyze the conditions of possibility that operate in the conformation of the healthy urban imaginary in Rosario (Argentina), how this affects their touristification process and, finally, how it intervenes in the configuration of public spaces. We used a qualitative strategy that combines documentary and hemerographic report with analysis of content of official discursivities around urban and tourist planning in combination with ethnographic tours of urban spaces to reconstruct some features that allow us to understand the strategies of urban and tourist composition. It was possible to verify that the spatial imagination of the healthy anchored in the public space recovers something of the counterfoil of senses of the nineteenth hygienism and updates through a specific discipline of corporal experience in the contemporary city where tourism intersect, health and beauty. This imagery is embodied in speeches and planning, in the reconfiguration of urban spaces and practices and, fundamentally, in the emergence of a new subjectivity: the patient / tourist.
