Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 11 No. 1 (2016); 77-94
Palavras-chave:
Resumo: The purpose of this study is to contribute empirical evidence about the role played by the social relationships of members of hotel firms in the performance of these establishments. A multiple regression analysis was conducted to determine what variables could predict a hotel’s capacity to improve its innovation capability and achieve financial and market results. The findings suggest that both external and internal social relationships determine the innovation capability of hotels. Moreover, external social relationships have an influence on the financial and market results. The study reveals that managers should pay special attention to the establishment of relationships with people or institutions outside the organization. In addition, the data show that the efforts made by hotel firms to create interaction and communication spaces among their employees contribute to improving the innovation capability.
