Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 14 No. 1 (2020); 1-22
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Resumo: This research examines a community tourism management model for the promotion of sustainable development in the rural area of Ligüiqui in the canton of Manta (Manabí, Ecuador). The study is based on a combined positivist-interpretivist approach that uses both quantitative and qualitative data collection methods. The sample for the study consisted of 32 participants, representing the total number of Ligüiqui residents involved in the tourism sector. Quantitative data were collected using a Likert-scale survey questionnaire, while qualitative data were obtained by interviewing four members of the sample (key informants) using a list of eight questions. The study shows little support for the community tourism model in Ligüiqui and consequently little possibility of developing tourism in the area in a sustainable way.
