Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 15 No. 1 (2021); 98-118
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Resumo: Travel agencies have traditionally been the main channel of distribution in relation to tourism intermediation. After years of stasis, the sector is now being transformed by the growth of the internet and the mobile revolution, and increasingly evolving towards reintermediation and hypermediation. The current situation is one of tourism intermediation and constant, rapid change, although the main actors in this dynamic remain the same. This study examines the strategies and models of action adopted by physical travel agencies in Spain in this new climate, using surveys and interviews to analyse the changing roles and relationships between suppliers and travel agents.
