Periódico: Revista Internacional de Derecho del Turismo
Fonte: REVISTA INTERNACIONAL DE DERECHO DEL TURISMO. RIDETUR; Vol. 2 Núm. 2 (2018); 1-20
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Resumo: The rise of Web 2.0 and software as a service in the tourism sector market has meant a point of no return in terms of the promotion and online reputation of hotel establishments and complementary offerings. On the one hand, the small business owner must comply with the contractual conditions that he subscribes as a user of such platforms. In these cases, it is important to know aspects such as adequate use policies, the protection of digital content with intellectual property or the distribution ofres ponsibilities between the digital service provider and the entrepreneur supplied. But what happens in those cases in which the employer has not given his consent for his establishment to appear in a certain Web 2.0?
This work proposes solutions in those cases in which there is a contract between Web 2.0 platforms (or other similar digital services), such as in cases where there is no contract linking the employer with the provider and yet the employerse es reduced its possibility of decision on the reputation and digital presence in Web 2.0.
