Periódico: Revista Internacional de Turismo y Empresa
Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 4 No. 1 (2020); 22-41
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Resumo: Within the framework of a transnational project, the Emblematic Mediterranean Mountains network (EMM) has developed nine ecojourneys as a tourist product based on routes through areas located in the hinterland of mountain regions near the Mediterranean coast. The ecojourneys intend to become an alternative to mass tourism that affects both the coastline and —sometimes— mountain summits. In this article, we describe the design process and development on the field of the ecojourneys. In addition, we interpret the results of the process. They show the complexity of networking, in addition to highlighting the numerous challenges that applying the principles of sustainability in tourism pose in rural and mountain territories, both for public and private actors.
